Motorcycle Gear Market by Type (Clothing, Safety Gears, and Others), Distribution Channel (Online and Offline), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 - 2032

Market Perspective

The Motorcycle Gear Market size was worth around USD 13.27 billion in 2022 and is predicted to grow around USD 23.83 billion by 2032 with a compound annual growth rate of roughly 6.07% between 2023 and 2032.

Key Insights

• Based on type, the safety gears segment held the largest market share in 2022
• Based on distribution channel, the offline segment generated the highest revenue in 2022
• On the basis of region, Asia Pacific accounted largest market share in 2022

Demand for Innovative Products Offering Efficiency and Safety is Propelling Market Growth

Consumer demand for innovative products with effective uses and safety features is rising, so companies competing in the global market for protective motorbike riding apparel have increased their R&D spending to provide innovative products with added safety features. The demand for premium motorcycles is rising globally due to the rising disposable income, which has increased expenditure on protective riding gear.

Moreover, motorcycle riders wear protective clothing while traveling, including helmets, jackets, gloves, knee guards, pants, spine guards, elbow guards, and shoes. These Safety Gears are also thicker than typical apparel and feature waterproof pockets, high collars, zips, and even armor.

Due to the rising demand for high-end motorcycles, industry players are providing products that are innovative and fashionable, effective safety, and more expensive than conventional protective clothing. Additionally, it is anticipated that during the forecast period, product innovation along with product line expansion will drive demand for motorcycle riding gear.

Rising Awareness Regarding Safe Driving Has Increased Sales of Helmets

The end-user preference and knowledge of the improved comfort and safety provided by premium helmets are the main drivers of market expansion. The market is also being driven by an increase in motorcycle purchases, particularly in the Asia-Pacific region. High-capacity performance bikes account for a significant portion of sales in developed areas, and enthusiasts rather than everyday travelers typically purchase them.

Although motorsports has been around for a while, it has only recently begun to receive worldwide attention and popularity. In recent years, motorsport gained huge popularity among millennials, particularly women. As more people are turning their focus toward motorcycle racing, the demand for safety equipment has considerably increased.

These trends and demands are closely watched by the businesses that make helmets, who use them as the basis for developing future strategies like helmet technology, alliances, and partnerships. Additionally, younger people are more likely to ride motorcycles. According to the Motorcycle Industry Council, the percentage of women who own motorcycles has grown to 14% in 2021. For this industry, women are a brand-new supply of customers. As a result, motorcycle makers are focusing on creating smaller, lighter bikes. All of these factors are causing the business to grow. Overall motorcycle purchases in the US increased by 21.8 percent from 2019 to 2021.

Recent Development

February 2023: For the 2023 season, KLIM is releasing a ton of brand-new and improved clothing. This includes brand-new versions of iconic touring products like the Latitude and Altitude, updated versions of industry-standard clothing like the Badlands Pro A3, and innovative new off-road helmets and eyewear in addition to fresh takes on standard streetwear.

January 2023: The KTM RC Cup trials are now formally underway, and the Austrian bike manufacturer plans to introduce a complete line of official riding gear for its Indian fans. Unfortunately, this is not the same high-end merchandise that KTM sells in its foreign markets, but rather more reasonably priced and, more importantly, more durable, alternatives created in collaboration with local brands.

Segmentation Analysis

Based on type, the market is categorized into clothing, safety gear, and others. Safety gears dominated the market for motorcycle gear market. Clothing or equipment that serves to safeguard the rider against accidents while riding is referred to as safety gear. Both on and off-road motorcycle riding can make use of it. The market for safety gear consists of protective accessories like knee and elbow guard pads, backpacks, and accessories for protective wear like jackets, helmets, and gloves. This safety equipment also shields bikers from critical injuries.

In order to make their products lighter, manufacturers use advanced materials like carbon fiber and fiberglass-reinforced plastic. Additionally, significant players incorporating advanced communication tools in safety gear, such as helmets, which will probably increase the consumption of these goods.

On the basis of the distribution channel, the market is categorized into online and offline. The market share is dominated by the offline segment. The expansion of the riding gear market is anticipated to benefit from the rise in the number of motorbike protective gear retail stores in Brazil, India, and China. Due to the fact that most customers must attend a service center once every two to three months, offline stores experience higher foot traffic than online.

For instance, Dainese Protective Gear, an Italian provider of riding and motorcycle protection solutions, recently expanded into India with plans to ultimately open more additional stores in significant urban areas. Motorcycle producers like Royal Enfield have joined the market for protective gear for riders and are providing more advanced products. In May 2022, BikeWo announced the launch of its flagship electric two-wheeler dealerships pan India, starting with Andhra Pradesh and Telangana, the company said that as a part of this, it has appointed 15 dealership stores and 25 dealers at present which is expected to boost the offline sales of motorcycle gear.

Regional Landscape

Asia-Pacific is Dominating the Market Share Due to Increasing Population &Awareness of Road Safety

The market is expected to expand as a result of increasing public awareness of road safety. During the forecasted period, a rise in disposable income is anticipated to increase the purchase of premium motorcycles. Increased adoption of various innovative gears and vendors in nations like China, India, and Australia is anticipated to boost market expansion.

In the Asia-Pacific region, there are some of the biggest motorcycle manufacturers, such as Honda, Hero, TVS, and Bajaj. In places like Africa and Latin America, these manufacturers market their goods on a global basis. OEMs, like Royal Enfield and TVS, entered the riding gear market and displayed the gears in the showrooms to enhance the customer buying experience.

Sales of motorcycles have significantly increased recently, particularly in the Asia-Pacific racing bike market. Even middle-class customers can purchase a 300cc motorcycle in emerging markets. As customers become more aware of the importance of safety equipment, the market is growing. These elements are anticipated to promote market expansion during the projection period.

Competitive Landscape

• Belstaff International Ltd
• Schuberth GmbH
• Tarakusuma Indah
• AGV SPORTS GROUP, INC.
• LEMANS CORPORATION
• FLY Racing
• com
• Eicher Motors Limited (Royal Enfield)
• FOSHAN SCOYCO EXTREME SPORTS PRODUCT CO., LTD.
• Rynox Gears

The global motorcycle gear market is segmented as follows:

By Type

• Clothing
• Safety Gears
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America