Commercial Printing Market By Printing Technology (Flexographic, Inkjet, Inkjet, Gravure Printing, Digital Printing, Lithography Printing, and Others), Application (Packaging, Advertising, Publishing, and Others), Distribution Channel (Offline and Online) and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 – 2032

Market Perspective

The global Commercial Printing Market size was worth around USD 462.6 billion in 2022 and is anticipated to grow to around USD 584.6 billion by 2032 at a CAGR of around 2.3% between 2023 and 2032.

The market is driven by the adoption of commercial printers in large organizations, the increasing use of high-quality printed packaging materials in advertising and branding, and the steady demand for physical hardcover books. In addition, commercial print providers are expanding their services to include media and document management services, while eco-friendly commercial printers that use recycled paper, ink, and coatings are expected to boost the commercial printing market growth.

Businesses use commercial printing to produce high-quality marketing and promotional documents that help retain customers. Commercial printing provides businesses with more options in terms of ink supply and color options, which can be limited to in-house printing. Business print vendors are expanding their services to include media and document management, and green business printers that use eco-friendly materials and promote waste reduction and recycling are expected to drive industry growth.

The commercial printing market is expected to experience significant growth in the coming years due to these factors. In particular, the expansion of media and document management services and the increasing demand for eco-friendly printing options are expected to create new opportunities for market growth.

Key Insights

• Based on the product, the lithography segment held the largest market share
• Based on application, the packaging segment generated the highest revenue
• By distribution channel, the online segment is expected to dominate the market
• On the basis of region, North America accounted for the largest market share

Growing Popularity of Oil-based Printing Inks Augments the Market Growth

The proliferating demand for oil-based printing inks across several end-user applications has expanded to provide a consistent and high-quality image. Among the various types of inks available in the market, oil-based ink has expanded owing to its growing and extensive demand in the business sector for applications such as publishing and others. The oil-based ink usability has also accelerated for Inkjet and its growing popularity due to its uniformity has accelerated it wider applications which further propels the market growth.

Inclination Towards Eco-friendly Printing Inks Provides Lucrative Growth Opportunities

For small and mid-sized companies, outsourcing printing jobs to commercial printers can be a significant expense. In-house printers can be expensive, particularly for low volumes of printing, making them cost-prohibitive for many businesses. By outsourcing, clients not only face standard rates but also any unexpected expenses that may arise during the printing process.

Moreover, the shift towards digital media consumption among consumers is expected to impact the printing market. Despite these challenges, there is a potential growth opportunity for the market as vendors increasingly adopt environmentally friendly commercial printers. These printers not only appeal to environmentally conscious consumers but also enable companies to reduce their carbon footprint and improve their sustainability credentials.

The Growing Need for Advertising Among Enterprises Drives the Market Growth

The growth of the printing market is being driven by the increasing advertising needs of companies worldwide, as well as the widespread use of technology. Commercial printers are becoming more popular because of their cost-effectiveness and efficiency in mass printing. High-quality printed packaging materials are in high demand for advertising and branding, further contributing to market growth. Additionally, the steady demand for physical hardcover books is another factor driving the growth of the market.

Despite the growing popularity of e-books and e-magazines, paperbacks and magazines are still widely preferred for their convenience. Commercial print providers are expanding their services to include media and document management, enabling organizations to increase their distribution and promotion capabilities for both print and non-print materials.

Moreover, the emergence of green business printers, which use environmentally friendly paper, ink, coatings, and chemicals, is anticipated to further drive market growth by facilitating waste reduction and recycling.

Recent Developments

In October 2022: FUJIFILM Integrated Inkjet Solutions launched FUJIFILM 12K Printbar System, a new variable data printing solution for the commercial printing and packaging market. Fujifilm's 12K print strip system includes innovations such as ergonomic adjustment features and fluid management automation that ensure consistent image quality over time, minimize costs and disruption, and eliminate the need for ink processing additives.

In August 2022: Advanced Web Offset or AWO collaborated with Orange County-based Advantage ColorGraphics, to expand the offset production facility, which produced everything from newspapers and magazines to catalogs and tabs for customers throughout the San Diego area.

In April 2022: Konica Minolta Business Solutions U.S.A., Inc. launched the AccurioPress 6272P, designed to help customers rethink monochrome printing. The AccurioPress 6136P, the flagship monochrome digital press uses dual-engine technology to produce more than 16,000 images per hour (IPM).

Segmentation Analysis

The printing market is segmented by printing technology into flexographic, inkjet, gravure printing, digital printing, lithography printing, and others. Among these, the lithographic printing segment is expected to dominate the market due to its consistent and excellent image quality, which encourages its extensive use. The segment is also boosted by the spread of the Internet of Things (IoT) and Artificial Intelligence (AI) based technologies, which further enhances its market potential. Lithography printing offers a better return on investment and is therefore widely used in printing applications.

Based on application, the market is classified into packaging, advertising, publishing, and others. The packaging industry is expected to take the lead due to the integration of digital technology, which enhances the quality of packaging prints. QR codes have become a common feature on product packaging, allowing consumers to scan them using a smartphone to access additional information, such as product specifications and promotional content. This integration of digital technology into packaging is expected to continue driving growth in the packaging industry.

Asia Pacific is Dominating the Market Share Due to the Ongoing Advances in High-tech Commercial Printers

The Asia Pacific region is dominating the market share in the printing industry, driven by the growth in e-commerce and increasing demand for processed foods and canned goods in emerging markets such as China and India. This trend is expected to continue, with rising disposable incomes in the region driving demand for custom wallpapers. The development of digital printing technologies, particularly in China and India, is a significant driver of regional expansion. These advances are rapidly replacing traditional printers with high-tech commercial printers, resulting in a thriving printing industry.

Moreover, the region's thriving online stores and retail organizations offer excellent opportunities for package expansion. The printing industry is witnessing a lucrative growth rate due to the increasing development of commercial printing and investments in digital printing technologies. This growth is expected to continue as the region increasingly adopts digital technologies to improve printing quality and efficiency.

North America is the Fastest Growing Market Owing to the Increased Applications across End-user Industries

North America is experiencing rapid growth in the commercial printing industry, driven by the increased demand for printing services in marketing, packaging, labeling, and advertising. The presence of key companies in the region is also expected to further accelerate the industry's growth. The outsourcing of corporate printing has accelerated due to the growing need for quality printing by advertising organizations.

The North American market is further bolstered by the growth of physical hardcover book sales and the packaging industry's expansion, along with the adoption of environmentally friendly practices, such as high-quality printed packaging.

In addition to these factors, the growing advertising needs of businesses and the spread of technology are also driving the market's growth. North America is adopting advanced technology at a fast rate, with the United States being one of the most advanced countries in the field of 3D printing. The increasing number of new products and the popularity of the e-store model have attracted consumers, prompting many companies to switch to digital platforms to better engage with customers.

Competitive Landscape

• Acme Printing
• Cargill, Incorporated
• Cenveo Worldwide Limited
• Dai Nippon Printing Co., Ltd.
• Duncan Print Group
• Gorham Printing, Inc.
• Duncan Print Group
• R. Donnelley & Sons Company
• SAMYANG CORPORATION
• Transcontinental Inc.

The global commercial printing market is segmented as follows:

By Printing Technology

• Flexographic
• Inkjet
• Inkjet
• Gravure Printing
• Digital Printing
• Lithography Printing
• Others

By Application

• Packaging
• Advertising
• Publishing
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America