Mobile Accessories Market By Product Type (Headphone&Earphone, Protective Cases, Charger, Portable Battery, Memory Card and Others), and Distribution Channel (Offline & Online), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023-2032

Market Perspective

The global Mobile Accessories Market size was valued at USD 132.78 billion in 2022 and is predicted to reach a valuation of USD 210.18 billion by 2032 at a CAGR of 4.7% between 2022 to 2032 due to the increasing use of smartphones as a reliable form of global communication.

The demand for wireless devices, such as chargers, speakers, and headsets, is expected to further augment the market. As the lifespan of accessories is limited to the utility and duration of the product, a single mobile phone requires multiple accessories, depending upon the user.

Customized accessories are increasingly available to consumers, which has led to an increase in disposable spending. High competition among key players has resulted in the provision of new features and a reduction in prices. The internet plays a significant role in growth opportunities, as consumers are constantly updated on new launches and customizations, leading to an increase in the purchase of desired products.

Prominent regions for the mobile accessories market include Asia Pacific, followed by North America. China and India possess maximum manufacturing capacity, while Middle Eastern countries such as UAE are anticipated to witness potential growth through the forecast period. Notably, leading smartphone manufacturers, such as Apple, Google, and Samsung, have launched their own production of mobile accessories, and consumers tend to purchase these products due to the quality offered, accelerating the accessories market.

Key Insights

• Based on product type, the protective cases segment held the largest market share
• Based on distribution channel, the offline segment generated the highest revenue
• On the basis of region, Asia Pacific accounted largest market share

The proliferation of Wireless Accessories Is Driving the Market

The market for mobile accessories is being driven by the proliferation of wireless products that enhance the utility of mobile phones. Innovative ideas such as wireless portable chargers and charging solutions have led to increased demand, as they provide the convenience of charging a mobile device anywhere, anytime, and with ease. These features are being introduced to consumers and are propelling the growth of the accessories market.

Increasing Counterfeit Products Penetration Is a Challenge for the Market

The growth of the mobile accessories market is hindered by the prevalence of counterfeit products. These products are sold at cheaper rates compared to premium accessories, and their quality is often substandard. Such fraudulent products are frequently targeted at economies with low per capita spending and are sold through various online channels. The International Trademark Association (INTA) reports that counterfeiting is responsible for an estimated loss of USD 1.8 trillion globally. The availability of counterfeit products has a negative impact on the sales of genuine products, affecting the revenue of legitimate manufacturers and creating a challenging business environment. Consequently, manufacturers and regulatory authorities are taking strict measures to tackle counterfeiting to ensure the growth of the mobile accessories market.

Recent Development

In February 2023: A new wireless charging product was launched by Tesla late in 2022 which will be available for customers starting February 2023. This new charger comes with fast charging technology and the angular flat charging point allows the customer to charge their phones at convenience.

In May 2022:  A series of eco-friendly smartphone covers and watch accessories were launched in collaboration between Samsung Electronics Co., Ltd. and plant-based designer Sean Wotherspoon. The materials used for manufacturing of these accessories are completely recycled and biodegradable in nature.

In August 2021: To provide a premium and fully immersive audio experience, One Plus introduced its first adaptive noise-canceling (ANC) headphones. The new premium series of truly wireless headphones feature an industry-leading smart noise-canceling system, better voice quality, longer battery life, and a more personalized sound.

Segmentation Analysis

The mobile accessories market is segmented by product type, including headphones/earphones, protective cases, chargers, portable batteries, memory cards, and other accessories. Protective cases have been the dominant segment, contributing over 28% of the global revenue. The demand for protective cases is constantly evolving, with regular upgrades to the design, features, and material. In recent years, the quality of protective cases has improved significantly. They are now available in a variety of colors, themes, and materials, including hard silicon or soft silicon, which continues to drive the demand for these cases. Compared to other accessories, users tend to change their protective cases frequently.

The headphone/earphone segment is predicted to grow rapidly due to advancements in technology that provide users with greater convenience and high-quality sound. Various types of headphones/earphones are available in the market, including headphones for sports or fitness, which offer better sweat and water resistance and a firm grip, and headphones used by working professionals, which come with better noise cancellation and connectivity. These dynamic innovations are propelling the growth of the headphone/earphone segment globally, making it a promising segment for mobile accessories manufacturers.

Based on distribution channels, the market is categorized into online and offline channels. The offline segment dominated the segmental share accounting for more than 67% of the sales coming through offline channels such as retail shops, electronics marts, and company outlets. Rising demand for expensive mobile accessories such as portable or wireless chargers, premium headphones, and other products is fragile in nature and thus bears a risk of damage through deliveries. Consumers are observed to be preferring to purchase these accessories by physically visiting the offline channels as the risk of online fraud and authenticity of the product is avoided. High-end premium products are majorly purchased at stores. Online channels are estimated to grow gradually owing to key players offering the products through authorized company websites.

Asia Pacific Dominates the Market Due to Increasing Demand for Mobiles and Accessories

Asia Pacific accounted for the largest share of the global mobile accessories market in 2022, with total revenues exceeding 45%. The region was led by China, which has numerous manufacturing units of mobile phones and a rapidly growing demand for smartphones. China is home to many of the world's major mobile companies, and these companies have set up manufacturing plants in China to take advantage of the country's cheap and abundant labor.

India is also a significant contributor to the market's growth, with the mobile accessories market in India expected to grow at a CAGR of over 8% during the forecast period. Other countries in the region, such as Japan and South Korea, are also expected to contribute significantly to the growth of the market.

North America and Europe to Observe Steady Progress

The mobile accessories market in North America and Europe is expected to experience slower growth compared to other regions due to their dependence on other regions with more established manufacturing plants. However, the market in these regions is projected to show progress as more key players set up accessory production locally. Many key players in the region are forming partnerships with mobile accessory manufacturers to provide high-quality, custom-made accessories that are aligned with the specifications and requirements of mobile phones. Additionally, the high level of smartphone penetration in these regions is expected to drive demand for innovative accessories with advanced features and designs.

Middle East and Africa to Show Potential Growth

The Middle East region has experienced significant economic development, with improved infrastructure and business opportunities attracting more companies and people to the region. Countries such as the UAE have seen a rapid rise in disposable incomes, resulting in an upgrading of lifestyles and an increased demand for smartphones. In fact, the region has witnessed over a 100% increase in demand for smartphones since 2021, driving the growth of the mobile accessories market in the region.

Competitive Landscape

• Apple Inc.
• AUKEY Online
• Belkin
• BYD Company Limited
• FANTASIA TRADING LLC
• Google
• HARMAN International
• KINGSTON TECHNOLOGY EUROPE CO LLP
• SAMSUNG
• Sony Corporation

The global mobile accessories market is segmented as follows:

By Product Type

• Headphone/Earphone
• Protective Cases
• Charger
• Portable Battery
• Memory Card
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America