Breakfast Foods Market by Product Type (Cereals (Media Delivery, Cloud Security & Web Performance) and Others), Nature (Conventional and Organic), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online), and by Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022-2030

Industry Perspective

The global Breakfast Foods Market size was worth around USD 415.27 billion in 2021 and is predicted to grow around USD 725.31 billion by 2030 with a compound annual growth rate of roughly 7.2% between 2022 and 2030. The report analyzes the global market's drivers, restraints/challenges, and the effect they have on the demands during the projection period.

Market Overview

Breakfast foods include yogurt, oats, cornflakes, muesli, eggs, and other cereals, that are ready-to-eat (RTE). Breakfast foods are readily available on the market through a variety of distribution channels, such as supermarkets, hypermarkets, convenience stores, and department stores, which drives the market demand for breakfast foods in terms of value sales. Moreover, grab-and-go breakfast is one of the emerging industry trends getting the most popularity.

On-the-go breakfast goods offer little servings of food that can be consumed while traveling. Dietary tastes of consumers have changed dramatically in recent years due to an increased interest in international cuisines and acceptance of novel food options. Due to customers' increasingly hectic schedules, food products with quick and easy preparation methods are expanding in popularity. The brief, snack-sized instant breakfast options ensure that consumers do not skip the day's most crucial meal.

Manufacturers have been compelled to capitalize on revolutionary on-the-go products due to the increasing demand for innovative and nutrient-rich appetizers among modern consumers. Increasing manufacturer investments in the development of innovative breakfast choices contribute to the expansion of the market.

Due to the increased desire for label-friendly products, it is anticipated that the use of organic and clean-label components in these breakfast items will attract a larger consumer base. Manufacturers are investing in the extension of their portfolios to include goods containing prebiotic and probiotic ingredients in response to customers' growing worries about the digestive health. The expansion of global distribution channels accelerates the expansion of the market.

COVID-19 Impact

The COVID-19 pandemic has radically altered the eating habits of people all across the globe. Consumers have turned to meals that strengthen the immune system, concerned about their cognitive health, digestive health, and weight management, leading in a rise in demand for dietary products.

This trend has the greatest impact on breakfast foods, with numerous new product debuts for economical, healthful, and easily digestible breakfast foods in 2020. In the near future, the industry is anticipated to attract a substantial number of new clients due to the rising demand for breakfast items.

Nonetheless, the pandemic had a negative impact on the worldwide breakfast food industry in 2020, as evidenced by the majority of the market's leading players' decreased revenues. The primary cause of the decline in sales volume was the mandatory lockdowns and closures of food service establishments.

However, this decline is largely offset by an increase in domestic demand and the introduction of new clients. The pandemic has resulted in a shift in customer purchasing preferences, which has assisted the emergence of the most recent trend in the global industry: the rapid expansion of online shopping.

Key Insights

• As per the analysis shared by our analyst team, the global breakfast foods market is estimated to grow annually at a CAGR of around 7.2% over the forecast period (2022-2030).
• In terms of revenue, the global breakfast foods market size was valued at around USD 415.27 Billion in 2021 and is projected to reach USD 725.31 Billion, by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate
• Based on product type segmentation, the cereals were predicted to show maximum market share in the year 2021
• Based on nature segmentation, the organic segment was the leading revenue-generating product type in 2021
• Based on distribution channel segmentation, the supermarkets/hypermarkets were projected to show largest share in the year 2021
• On the basis of region, North America was the leading revenue generator in 2021

Increasing Health Awareness Globally Augmenting Market Growth

Increasing health consciousness has led to a rise in demand for nutrient-dense, quick breakfast options. During the projected period, the market is anticipated to be driven by an increase in the number of fitness enthusiasts who seek daily healthy foods, such as cereals and snack bars. Consumers prefer instant breakfast cereals as convenient and satisfying. The market is driven by the flavor variations and health-promoting characteristics of breakfast cereals.

Rising Demand for Ready-to-eat Food Propelling Market Growth

Due to the increasing prevalence of hectic lifestyles in industrialized and emerging nations, a tendency to skip breakfast has grown, primarily among millennials. The ready-to-eat food products was bolstered by customers' growing comprehension of the concept and significance of having breakfast.

The morning meal's tremendous consumer acceptability is growing the ready-to-eat food market. In addition, innovations in packaging technology and functional ingredients, convenience foods, and organic foods may create growth prospects in the sector in the future.

Growing Concerns Regarding Negative Health Effects Hampering the Market Growth

Additives such as preservatives and flavor enhancers assist extend the shelf life and improve the flavor and look of packaged foods. The perception is that packaged foods are less healthy than fresh meals. Consumers are becoming increasingly aware of the adverse health effects of excessive consumption of sodium, sugar, and saturated fats, including the risk of obesity, hypertension, and high cholesterol. Consumer's growing concerns about the adverse health impacts of packaged food consumption impede the breakfast foods market growth.

Segmentation Analysis

On the basis of nature, the market is bifurcated into conventional and organic. The conventional segment is dominating the market share owing to the huge availability of products in the market.

Based on distribution channels, the global market segments are supermarkets/hypermarkets, specialty stores, convenience stores and online. The supermarkets/hypermarkets segment is dominating the market share owing to the rising popularity as a result of the availability of a vast selection of consumer items under one roof, abundant parking space, and convenient business hours.

In addition, working-class population growth, urbanization, and competitive pricing promote the popularity of supermarkets and hypermarkets in developing nations. Additionally, these stores offer a variety of brands in the breakfast food product area, including breakfast cereals, bread items, and dairy products, giving customers more options for purchasing breakfast food according to their preferences for flavors, varieties, price range, etc. Nonetheless, the internet category is anticipated to experience significant expansion during the projection period.

Recent Development

September 2022- Kellogg has launched Snow Creme Cereal with the teaming up with The Elf on the Shelf only available at Walmart.

December 2021- Hain Celestial acquired ParmCrisps and Thinsters to meet the demands of today’s health conscious customers.

June 2021- Kraft Heinz has launched Just Crack an Egg Omelet Rounds in Four Eggcitingly Delicious Flavors to expand the meat product prortfolio.

November 2020- Mars, Incorporated has acquired KIND North America to build growth across geographies and categories.

September 2020-

• Hormel Foods has introduced Hormel Black Label Oven-Baked Egg Bites and Hormel Black Label Breakfast Combos breakfast items to establish meats portfolio.
• Unilever announced the expansion of Boost into the Western, Northern and Eastern regions of India through stores and leading e-commerce platforms. A platform, Boostcamp.com, has been started for aspiring kids can learn skill on various aspects of the game directly from the champions.

Regional Landscape

North America Is Dominating the Market Share Due to Increased Production Capacity

North America is dominating the market share of global breakfast foods market owing to the excess production capacity, purchasing habits, and consumption trends. 

• For instance, PepsiCo acquired Quaker Oats Company to dominate the breakfast food market via innovative alliances such as PepsiCo-Frito-Lay, hence retaining its market domination.

Manufacturers are likewise concentrating on the health and wellness trend, with a particular emphasis on youth and the working class. Changing consumer habits, particularly the consumption of smaller meals, are contributing to an increase in breakfast food consumption, which is projected to fuel the regional demand for cereals, snack bars, and other foods.

Competitive Landscape

PepsiCo, General Mills, The Kraft Heinz Company, NESTLE, The Hain Celestial Group, Happy Egg Co., Hormel Foods Corporation, Kellogg's Company, Unilever, ITC Limited, Del Monte Foods, Inc, Mars, Incorporated, amongst others.

The global Breakfast Foods market is segmented as follows:

By Product Type

• Cereals
• Beverage
• Snack Bars
• Ready Meals
• Others

By Nature

• Conventional
• Organic

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Southeast Asia
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America