B2B Food Marketplace Platforms Market Size, Share, and COVID-19 Impact Analysis, By Organization Size (Large Enterprises, Small and Medium Enterprises), By Food Category (Chilled & Dairy, Grocery, Frozen Food, Bakery, Beverages & Others), and by Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) Analysis and Forecast 2022-2030

Market Perspective

The global B2B Food Marketplace Platforms Market was valued at USD 24.21 billion in 2022 and is projected to reach USD 102.31 billion by 2030, at a CAGR of 16.23%.

The growing number of small and medium businesses are driving the development of B2B food marketplace platforms. The expanding number of online shops and virtual marketplaces across the region has been ascribed to a rise in online purchasing. Small businesses, convenience stores, and e-commerce companies are putting more prominence on complex solutions like marketplace platforms. The goal is to manage and regulate activities and processes efficiently and effectively. Furthermore, the growing focus on digitization by brick-and-mortar retailers, grocery stores, and start-up businesses, as well as income from online sales, is boosting industry growth.

Key Insights

• Based on organization size, the large enterprises  segment held the largest market share
• Based on food category, the grocery segment dominated the market
• On the basis of region, North America accounted for the largest market share

Rising Adoption of E-Commerce Platforms Is Driving the Growth of the Online B2B Food Marketplace

The usage of e-commerce platforms in the food industry is increasing since before and during the pandemic. In addition, growing omni-channels would create the balance between demand and supply of various organization sizes in the food industry. This is crucial as it allows organizations of all sizes to efficiently manage their inventory and meet the increasing customer demands. Whether it's a small local restaurant or a large multinational food chain, omni-channels provide seamless integration between physical stores and online platforms, ensuring that customers can easily access their favorite food products.

Thus, with the continuous growth of e-commerce platforms and the implementation of omni-channels, organizations of all sizes can not only survive but also thrive in the ever-evolving food industry.

Furthermore, with the growing digitalization & effect of COVID-19, people are relying more on digital technologies, owing to pandemic prevention & control strategies such as social distancing, lockdown, and enclosure of restaurants, cafes, malls, and others, which has shifted the focus from offline to online and towards e-commerce platforms, thereby increasing the demand for B2B online food marketplace. Thus, the B2B platform facilitates better communication among suppliers and buyers.

Supply Chain Related Issues and Concerns Associated with Technological Issues May Restraint the Growth of the Market

Covid-19 pandemic has affected the whole supply chain of the food industry, right from the manufacturer to the end user. Due to the restrictions on import-export, transportation, social distancing, and other factors, the food supply chain was disrupted, which has affected the b2b food marketplace negatively. Along with this, government-imposed restrictions on trade, import-exports which affected the market negatively. 

Furthermore, technological issues regarding documentation and payment failure may hamper the market growth of the global B2B food marketplace platform market. These issues can create a lack of trust among the participants of the marketplace, leading to a decrease in overall transactions. Moreover, customers may become frustrated and seek alternative platforms that offer a smoother and more reliable experience which is expected to restrain the growth of the market.

Growing Usage of Smart Devices is Creating an Opportunity for Online Market

The introduction of 4G and 5G technologies for reliable connections is expected to have a positive impact on market growth because it provides users with a continuous, seamless experience. Furthermore, smartphone adoption is rapidly improving the client exposure to internet shopping.

In addition, the integration of smart devices in the B2B food marketplace streamlines the entire supply chain process, allowing for real-time tracking and monitoring of inventory levels, order fulfillment, and delivery. This not only improves efficiency and reduces costs for all stakeholders involved, but also enhances transparency and customer satisfaction. Furthermore, the data collected through these smart devices can be analyzed to gain valuable insights and make informed decisions, leading to better business strategies and growth opportunities.

Recent Developments:

February 2022- ElasticRun announced $330mn funding led by SoftBank focused on rural Indian kirana shops for the expansion of new geographic locations. FoodMaven partnered with Annex by Ardent Mills to sell its transitional wheat flour to FoodMaven’s foodservice customers.

July 2022- Cheetah, a San Francisco-based restaurant distribution start-up, acquired three small Bay Area suppliers and has closed on a $60 million Series C funding round.

Segmentation Analysis

Based on organization size, the global B2B food marketplace platforms market is categorized into large enterprises and small and medium enterprises. The small and medium enterprises segment accounted for the largest market share in 2022. As SMEs often have a niche focus and specialize in producing unique and high-quality food products. This allows them to stand out in a crowded marketplace and attract the attention of potential buyers. In addition, SMEs are often more agile and flexible compared to larger corporations, enabling them to quickly adapt to changing consumer demands and market trends. This agility allows them to offer personalized and customized solutions to their B2B customers, creating a competitive edge in the marketplace and drives the growth of the segment

Based on food category, the global B2B food marketplace platforms market is categorized into chilled & dairy, grocery, frozen food, bakery, beverages & others. The grocery segment held the largest market share in 2022 due to the entire rise of grocery being driven by rising demand for rice, cereals, flours and starches, instant food, and ready-to-cook meals. Furthermore, changing lifestyle and a growing young population is driving up the demand for rapid food and ready-to-cook meals from grocery stores that drives the growth of the segment

North America is dominating the global B2B food marketplace platforms market owing to increased demand for safe & quick supply of food due to growing SME’s and MSME’s.

North America is expected to dominate the market, as the region has a highly developed and efficient infrastructure that allows for seamless distribution and logistics. This ensures that food products can be transported quickly and efficiently, meeting the demands of buyers in a timely manner. Furthermore, North America has a diverse and abundant agricultural industry, producing a wide range of high-quality food products. This gives the region a competitive edge in terms of the variety and availability of products offered on B2B platforms. 

Asia-Pacific is considered the fastest growing region in the global B2B food marketplace platforms market, owing to consistently increasing population and increased demand for food & food ingredients in various enterprises.

Asia-Pacific is the fastest growing region in the B2B food marketplace platforms market due to factors such as rapid technological advancements, and digitalization of economies, among others. The major contributors in the B2B food marketplace in APAC are India, China, Japan, and South Korea, among others.

In addition, the booming food industry, growth in the young population, and increasing disposable income are some of the key factors that are helping the market grow in the forecast period. Furthermore, the increasing inclination of consumers towards new, innovative food items further adds to the growth of the market.

Competitive Landscape

• Efoodchoice
• Mindcurv GmbH
• Jumbotail Technologies Pvt. Ltd.
• DXBUY
• Qwipo (Xavica Software Solutions Private Limited)
• com
• Solv (SCR&T)
• FoodsTrade
• Biolinked
• DeHaat

The global B2B Food Marketplace Platforms Market is segmented as follows:

By Organization Size

• Large Enterprises
• Small and Medium Enterprises

By Food Category

• Chilled & Dairy
• Grocery
• Frozen Food
• Bakery
• Beverages
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • North America
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America