Global Over the Air Engine (OTA) Control Module Market Size, Share, and COVID-19 Impact Analysis, by Technology (Firmware Over-The-Air (FOTA) and Software Over-The-Air (SOTA)), by Application (Electronic Control Unit, Telematics Control Unit, Infotainment, and Safety & Security), by Vehicle Type (Passenger Cars and Commercial Vehicles), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Analysis and Forecast 2022-2028

KEY MARKET INSIGHTS

The global Over the Air Engine (OTA) Control Module Market is projected to grow from USD 1,108.6 million in 2021 to USD 2,204.9 million by 2028 at a CAGR of 19.7% during the forecast period. In the field of engine and powertrain control, over the Air Engine (OTA) control module is an advanced concept. Various engine and vehicle operation parameters such as fuel mixture, emissions monitoring, ignition timing, fuel pump operation, ABS controls, engine cooling, and so on are controlled by the ECU/PCM in automobiles. Heavy and light commercial vehicles are among the first to implement this technology, with OEMs including their own self-designed OTA control module in the vehicles.  

The market's expansion can be attributed to rising demand for connected devices in automobiles, as well as the increased use of internet services. OTA updates are software upgrades that are transmitted wirelessly to vehicles that have already been purchased. Furthermore, the market is expected to rise due to rising demand for advanced systems and software in automobiles, such as infotainment and telematics systems. Furthermore, OTA delivers speedy, time-saving, and cost-effective upgrades for the cars' electronic control units via the internet, obviating the need to visit a service center. This is another important aspect that is expected to boost market growth. 

COVID-19 ANALYSIS 

The COVID-19 outbreak has had a significant impact on the automotive and transportation industries, as well as other linked businesses. The global spread of the COVID-19 virus, which prompted lockdown scenarios, has resulted in an unprecedented number of border closures around the world. The sector is likely to be impacted by this interruption in the global supply chain until mid-2021. Due to weaker demand, supply chain constraints, and to protect the safety of their staff in the most afflicted nations during the COVID-19 epidemic, some automotive Over the Air (OTA) manufacturers have declared a suspension in production. As a result, demand for Automotive OTA solutions fell in 2020, and the pandemic's influence is projected to persist in the future.  

LATEST TREND

Vehicle Digitization Trends in the Automotive Industry Provide Lucrative Opportunity

The automotive industry's growing acceptance of connected vehicle technologies, active safety systems, and vehicle digitization trends provide a solid foundation for the development of cutting-edge technologies such as over-the-air engine control modules. In recent years, strict regulations concerning road and pedestrian safety, as well as carbon emissions, have fueled the development of advanced vehicle control, monitoring, and security systems by leading automakers.   

DRIVING FACTORS

Increasing Government Support for Production of Electric Vehicle Drives Market Growth

On the basis of propulsion, the electric category in the automotive OTA updates market is predicted to increase at a higher rate over the forecast period. This is mostly owing to increased government support for the adoption of electric vehicles in the form of incentives and subsidies, as well as stricter emission restrictions. Furthermore, the majority of EVs are outfitted with innovative connected systems that allow for efficient operations as well as high levels of safety and security. As a result, for seamless operation, these vehicles require OTA updates on a frequent basis.

With Advancements in Connected Technologies Is Expected To Boost Growth 

The software category had the largest revenue share in the automobile over-the-air updates market in 2020. The OTA software update technique is a more efficient approach for OEMs to upgrade software and repair issues than the traditional method. Easy connectivity between embedded systems and connected devices is a crucial feature contributing to this category's market dominance, as it gives critical information such as the location of gasoline and charging stations, as well as permitting remote diagnosis of all types of linked vehicles.

RESTRAINTS

Limited Awareness in Developing Countries Impede Market Growth

Limited awareness in developing countries is the main barrier to the worldwide OTA updates market for cars. Due to a lack of enabling infrastructure for data connectivity, there is a low penetration of connected automotive devices in underdeveloped countries. These reasons may make the market for vehicle OTA updates more difficult to grow.              

SEGMENTATION

The global Over the Air Engine (OTA) Control Module Market is segmented by Technology, Application, Vehicle Type, and Region. Based on the Technology, the market is categorized into Firmware Over-The-Air (FOTA) and Software Over-The-Air (SOTA). Based on Application, the market is categorized into Electronic Control Unit, Telematics Control Unit, Infotainment, and Safety & Security. Based on Vehicle Type, the market is categorized into Passenger Cars and Commercial Vehicles. Based on the region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.   

REGIONAL INSIGHTS

The global Over the Air Engine (OTA) Control Module Market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.   

North America is the largest market for Over the Air Engine (OTA) Control Module due to the increasing adoption of electric vehicles in developed nations such as the United States and Canada. In 2020, approximately 231,088 battery-powered electric vehicles were sold in the United States, according to an IEA report. Furthermore, the region's internet penetrations, as well as the adoption of new technology, are likely to drive market expansion. Further, due to the presence of major automobile manufacturers in countries like as Japan, China, and India, the market in the Asia Pacific region is expected to develop significantly throughout the forecast period.

LIST OF KEY COMPANIES PROFILED:

• Robert Bosch GmbH
• Continental AG
• HARMAN International.
• Airbiquity Inc.
• Aptiv.
• ATS Advanced Telematic Systems GmbH
• Samsung Electronics Co., Ltd.
• FUJITSU.
• Infineon Technologies AG

KEY INDUSTRY DEVELOPMENTS:

January 2020, Qualcomm Incorporated launched the car-to-cloud service for OTA updates with on-demand services and features. Qualcomm Snapdragon Automotive Cockpit systems, as well as Qualcomm Snapdragon Automotive 4G and 5G platforms, have an integrated, secure connected automobile service suite.

Jaunary 2020, Aptiv PLC launched sustainable car architecture at the Consumer Electronics Show 2020. Automakers may use the new architecture to improve vehicle safety, fuel efficiency, and supply connected solutions and over-the-air software updates.              

SEGMENTATION

By Technology

• Firmware Over-The-Air (FOTA)
• Software Over-The-Air (SOTA)

By Application

• Electronic Control Unit
• Telematics Control Unit
• Infotainment
• Safety & Security

By Vehicle Type

• Passenger Cars
• Commercial Vehicles

By Region

• North America- U.S., Mexico, Canada
• Europe- UK, France, Germany, Italy, Spain, Rest of Europe
• Asia-Pacific- China, Japan, India, South Korea, Rest of Asia Pacific
• South America- Brazil, Argentina, Colombia, Rest of South America 
• The Middle East and Africa- GCC, South Africa, Rest of Middle East & Africa