Global Psyllium Market by Product Type (Psyllium Seeds, Psyllium Husk, Psyllium Husk Powder, Psyllium Industrial Powder), by Nature (Organic, Conventional), by End User (Food & Beverages, Pharmaceuticals & Dietary Supplements, Cosmetics & Personal Care, Animal Feed, Others), by Distribution Channel (Offline and Online) and by Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022-2030

Industry Perspective

The global Psyllium Market size was worth around USD 212.7 million in 2021 and is predicted to grow around USD 528.1 million by 2030 with a compound annual growth rate of roughly 10.6% between 2022 and 2030. The need for psyllium is proliferating owing to several factors such as the prevalence of cardiovascular diseases and the acceleration in the health consciousness among individuals worldwide.

There is a growing demand for tailored health solutions from the significant number of biohackers in the psyllium products market which are focusing on providing customized regimens for individuals scrutinizing to fight off infections which have created a demand for psyllium-based products.

Market Overview

Psyllium has received significant attention from individuals, the scientific community, and some end-user industries, primarily for the medicinal and nutritional uses of the psyllium husk and mucus that have certain health benefits. Psyllium is utilized as a bulk-forming laxative, and dietary fiber and its gel-forming properties also serve as growth catalysts. The accelerating market growth potential across several end-users has led to an increased growth opportunity for the overall psyllium products.

With increasing awareness of the significance of fitness and the preference of many people for healthy foods, the market for psyllium seed products is anticipated to grow exponentially. The seed husk is having a potential role in the treatment and prevention of gastrointestinal and bowel diseases.

In emerging economies, the concerns related to the sedentary lifestyle of the population and the growth of laxative-based medication demand have resulted in elevated psyllium husk demand.

The increasing number of elderly population suffering from indigestion also attributes to growing husk demand in regions with an aging population. The psyllium husk is a promising polymer used for gastro retentive floating drug delivery systems in combination with synthetic polymers, these aspects provide promising growth for the psyllium market over the forecast period.

 Key Insights

• As per the analysis, the psyllium market is estimated to grow annually at a CAGR of around 10.6% over the forecast period (2022-2030) and is projected to USD 528.1 million, by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• Based on the product, the psyllium husk segment held the largest market share in the year 2021
• Based on nature, the conventional segment witnessed to show largest market share in the year 2021
• Based on the end-user, the pharmaceuticals and dietary supplements segment dominated the market share in the year 2021
• Based on the distribution channel, the offline accounted most significant market share in the year 2021
• By region, Asia Pacific dominated the psyllium market share in the year 2021

Increasing Consciousness Towards Healthy Eating Habits Augments Market Growth

Constipation and other health problems have become more common due to rapid lifestyle changes and improper eating habits, especially in metropolitan cities. These elements, therefore, portend well for the expansion of the market for psyllium products. The demand for healthier meals has increased as a result of changing consumer eating patterns and an increase in diet and health consciousness. The urge to consume a healthier diet has grown over the past several years, which has stimulated research and studies that have resulted in the discovery of superfoods such as psyllium.

The physicochemical and functional characteristics of psyllium have been enhanced or modified using a variety of mechanical, enzymatic, chemical, physical, and techniques. This leads to enhanced polysaccharide-based hydrogels without sacrificing the health-improving qualities of the original polysaccharide. The demand for psyllium in the food & beverage industry as well as the healthcare industry is rising exponentially as a result of the widespread understanding of its significance.

Applications of Psyllium Products in Cosmetics and Personal Care Products to Drive Market Growth

Medicinal and industrial seed coats and their marketable products have a variety of uses. The seed coat, commonly called psyllium, has a potential role in the treatment and prevention of gastrointestinal and intestinal diseases. In recent years, the accelerating use of psyllium has highlighted industrial uses for food and therapeutic purposes.

The medicinal benefits of psyllium husk and powder are becoming prominent In cholesterol-regulating home medicines. The global frequency of cardiovascular disorders has increased the need for psyllium products. These above-mentioned factors are driving the growth of the psyllium market over the coming years.

Limited Awareness  of Psyllium Husk Intake Benefits Among Consumers Hindering Market Growth

Herbal supplements are commonly used to maintain good health and treat certain health conditions. Increasing awareness of preventive medicine and increasing spending on wellness and health, especially in developing countries, is driving the use of herbal nutritional supplements, influencing market growth.

In addition to this, these herbal supplements help regulate the digestive system, maintain cholesterol levels, and reduce stress. Increasing penetration of herbal nutraceuticals due to increasing demand for natural products is boosting the development of the psyllium market.

The continued trend toward health care in an aging society has increased the demand for herbal nutritional supplements. Customers consume psyllium husk powder as an herbal dietary supplement to treat constipation and aid in bowel movements. In addition, the growing demand for laxatives has forced industry manufacturers to develop more products in this area which leads to the high production of more substitutes in the market and impedes the market during the forecast period.

Availability Of Multiple Substitutes for Psyllium Products Continues to Pose a Challenge for the Market

Psyllium products have many benefits, however, psyllium husk supplements have some unpleasant side effects although a small amount of this can gradually increase the amount to minimize discomfort. Fiber supplements can also interfere with drug absorption and lower blood sugar levels which are natural and cheaper synthetic alternatives.

Several other alternatives for products on the market are continuing to rise in number in the coming years which can be a significant factor hindering the annual market growth.

These issues related to the products in the market are caused not only by natural substitutes such as cornstarch, xanthan gum, arrowroot powder, and flaxseed but also by synthetic substitutes, which contribute significantly to market share. Manufacturers in the industry have been forced to innovate more products in this area, which has led to the production of more substitutes in the market.

Segmentation Analysis

The product segments are divided into psyllium, psyllium husk, psyllium husk powder, and industrial psyllium powder, with psyllium husk being the major segment and used as a drug delivery system in the pharmaceutical industry. The psyllium has been observed to have the ability to transport other drugs directly into the intestine, increasing the solubility of poorly soluble drugs and consequently reducing the dosage. It is expected to occupy a dominant position due to the increasing trend towards base products.

Organic farming seems to be gaining momentum and moving from alternative approaches to mainstream farming. This is a production system that avoids the use of synthetically produced regulators, pesticides, and, harmful fertilizers. The demand for natural herbs and medicinal plants is increasing due to increasing health awareness and the cost-effectiveness of these products. In recent years, the emergence of certifications certifying organic products has increased the demand for natural health supplements.

With increasing use in the pharmaceutical and nutraceutical industry, the demand in the consumer segment is also expected to increase. Demand for psyllium is expected to accelerate over the forecast period as consumers become more health and well-being conscious of overcoming various health-related issues. Additionally, the binding properties of psyllium are accelerating at a rapid pace as it is widely used in the manufacture of pills and in pharmaceuticals for treating minor medical ailments that are available through several online channels. Psyllium husks have great health benefits that are increasing demand for various pharmaceutical powders through online channels.

Recent Development

September 2022 - Nutravet launched a high-fiber dietary supplement for long-term digestive health and anal gland function. These nutritional supplements are scientifically engineered to help maintain the natural balance of your gut by using proven natural ingredients that optimize stool consistency and promote normal bowel movements made with a proven formula.

June 2022 - ORGANIC INDIA USA launched orange, cinnamon spice, and original forms of prebiotic and probiotic psyllium fiber to contribute to overall digestive health. These products help with digestion and nutrient absorption, support heat-stable probiotics that support a healthy microbiome, and change the game on how easy it is to incorporate probiotics into your daily diet.

November 2020- Nordmann collaborated with Caremoli to market the company's psyllium husk powder, plant-based protein, and gluten-free blends in the Nordic countries of Sweden and Denmark. Caremoli's high-purity psyllium husk powder Carepsyllium is a natural, versatile source of dietary fiber with an excellent nutritional profile and unique water-binding properties, and is harvested and processed in India, but also undergoes final analysis in Italy and Germany.

Regional Landscape

Asia Pacific is Dominating the Market Share Due to the Presence of Major Players

The Asia Pacific region indicates the dominant position due to the increased consumption of dietary supplements among consumers across the region has led to increased use of functional ingredients, including psyllium husk powder. The growth in this region is owing to the presence of emerging markets such as India, China, Japan, Vietnam, and Indonesia, which have a large share in the region.

In addition, due to its favorable climatic conditions along with proper refrigeration and storage services, India and several ASEAN countries are the economies that are significant producers of psyllium husk powder and exporters of the product to several other economies around the world. The availability of psyllium has increased the production of psyllium.

Rapidly growing consumer awareness of the health benefits of psyllium husk products, coupled with rising demand for gluten-free foods, is further formulating a better market opportunity for the psyllium market in the region.

Competitive Landscape

Major players operating in the psyllium industry are Nature's Sunshine Products of Australia Pty Ltd., Patanjali Ayurved Limited, Dabur India Limited, AdvaCare Pharma, Puyer Group, Sun Psyllium Industries, Jyotindra International, AEGLE Nutrition, Swedencare AB (Nutravet (UK) Limited), Nordmann, Rassmann GmbH, Alpine Herb Company Inc, Organic India Pvt. Ltd. amongst others.

By Product Type

• Psyllium Seeds
• Psyllium Husk
• Psyllium Husk Powder
• Psyllium Industrial Powder

By Nature

• Organic
• Conventional

By End User

• Food & Beverages
• Pharmaceuticals & Dietary Supplements
• Cosmetics & Personal Care
• Animal Feed
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America