The global market is projected to reach USD 7.48 billion by 2031, growing at a CAGR of 11 % from 2024 to 2031.
The global market was valued at USD 3.60 billion in 2024.
Personalized and functional beauty products are on the rise among consumers. Brands are introducing targeted replenishment masks addressing individual issues such as anti-aging, brightening, acne control, and barrier repair.
Key players in the market are L'Oréal Group, The Estée Lauder Companies Inc., Shiseido Co., Ltd., Unilever PLC, Procter & Gamble Co., Amorepacific Corporation, Beiersdorf AG, Dr. Jart+, Innisfree, The Face Shop and Others.
