Global Packaged Sexual Wellness Market Size, Share, and COVID-19 Impact Analysis, By Product (Sex Toys, Condoms, Contraceptives, Lubricants & Sprays, Lingerie & Others), By Gender (Men, Women & LGBTQ), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores Pharmacy Stores & Online Stores) and by Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) Analysis and Forecast 2022-2028
KEY MARKET INSIGHTS
The global Packaged Sexual Wellness Market was valued at USD 85.3 Bn in 2021. The market is projected to grow USD 120.3 Bn in 2028, at a CAGR of 6.3%. Sexual wellness refers to a condition of mental, bodily, and social well-being related to sexuality. Packaged sexual wellness products are designed to enable safe sex while also assisting in the enhancement of sexual pleasure. Pregnancy planning and sexually transmitted infection prevention are also included. Vibrators, contraception, exotic lingerie and apparels, pregnancy testing kits, menstrual cups, and dental dams are just a few of the sexual wellness goods available.
The recognition of the LGBTQ community and rights, as well as the legalization of homosexual weddings, are driving the rise of the sexual wellness sector, as lubricants, delay sprays, and vibrators have become quite popular among the LGBTQ population. Several countries, including the United States, Sweden, the Netherlands, and many others in Europe, have implemented laws protecting the LGBT people. The legal rights allow for same-sex marriages and legalized same-sex relationships, which is likely to fuel the expansion of the sexual health sector. Due to an increase in the number of festivals, trade events, and expos devoted to sexual wellness, the market for sexual wellness products has seen a surge in demand in recent years. People all throughout the world are taking a more proactive and outspoken approach to sexual health. With the passage of time, more emphasis is being placed on tying sexual wellness to daily activities. Brands are always working to dispel the link that exists between vulgarity and people's sexual well-being.
COVID-19 ANALYSIS
The COVID-19 pandemic has had a positive impact on the market. The demand for condoms has increased, while the desire for sex toys and other things has decreased temporarily. Individuals have begun to rely on sex toys and vibrators to meet their sexual requirements. The virus has disrupted on the global supply chain of condoms and sex toys. Governments all over the world have published advice to encourage partners to have safe sex during the lockdown. For instance, Malaysian business Karex has increased sevenfold in the first half of 2020. Some sexual health firms and retailers with ready-to-scale inventory and shipping operations are reporting e-commerce sales that are twice as high as they were before COVID-19.
LATEST TREND
Rising Penetration of Sexual Products Across Digital Marketplaces
Growing existence of digital marketplaces is driving the growth of the global packaged of sexual wellness market. Due to the rising shift among consumer towards sexual products as well as an escape from few culture’s shame, online stores are gaining traction to propel the global packaged sexual wellness market. The establishment of Spark Fest, Asia's first-ever sexual wellness event, is one of the most recent triumphs in the sexual wellness business. This festival heralds the emergence of new and more open talks about sexuality, with the goal of breaking the region's sex taboo. Furthermore, great discounts and door-to-door delivery have made online retailers popular among millennials.
DRIVING FACTORS
Rising Shift of Sexual Wellness Products Among Women
Women empowerment, gender neutrality, and sexual health awareness are driving factors for the growth of the global packaged sexual wellness market. Women are independently buying sex toys and other accessories according to their usage. Although, women are more concerned about sexually transmitted diseases, infections and HIV to which sex toys and female condoms will boost the sales of the global packaged sexual wellness market.
Government Support for Free Condom Distribution
Government support for the distribution for free condoms is the major key driver for the growth of the global packaged sexual wellness market. Rising prevalence of sexual transmitted diseases (STDs) and unwanted pregnancy have gained a significant popularity for women’s condom. For instance, the government of Netherlands offers free condom distribution at gay bars with darkrooms and gay saunas across the country.
RESTRAINTS
Limited Awareness of Female Condoms
Lack of sex education and limited awareness of female contraceptives will hinder the growth of global packaged sexual wellness market. Although, the female condom is the only safe and effective approach initiated by women that protects against both unwanted pregnancy and sexually transmitted diseases (STIs), including HIV/AIDS. Women's beliefs and attitudes toward condom usage, as well as their knowledge of FC usage can help to promote condom use as a vital public health tool for HIV prevention.
SEGMENTATION
The global packaged sexual wellness market is segmented by Product (Sex Toys, Condoms, Contraceptives, Lubricants & Sprays, Lingerie & Others), By Gender (Men, Women & LGBTQ), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy Stores & Online Stores) and Region. Based on the product, the market is categorized into sex toys, condoms, contraceptives, lubricants & sprays, lingerie & others. Based on gender, the market is categorized into men, women & LGBTQ. Based on distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, pharmacy stores & others. based on the region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.
By Product
Based on type, it is categorized into sex toys, condoms, contraceptives, lubricants & sprays, lingerie & others. The condoms segment dominated the global packaged sexual wellness market share owing to the easy availability and high penetration due to government support for free condoms in urban as well as rural population. The sex toys segment expected to account highest CAGR across the forecast period due to the benefits linked with sex toys, they have grown in popularity among the millennial generation. Aid in the enhancement of sexual pleasure and the prevention of sexually transmitted diseases such as HIV-AIDS. More demand for sex toys such as vibrators, dildo, dick rings, blindfolds & feathers, strap-ons, bondage gears, and male masturbators is expected as awareness of sex toys such as vibrators, dildo, dick rings, blindfolds & feathers, strap-ons, bondage gears, and male masturbators grows.
By Gender
Based on gender, it is categorized into men, women & LGBTQ. The women segment dominated the global packaged sexual wellness market share owing to the rising shift of sexual wellness products among women. Nowadays, women are accepting the change of their sexual desires rather than depending upon the men. Due to rising number of STIs (Sexually Transmitted Infections), women are changing their preference for clit toys to bullets, to internal toys, to rabbits, butt plugs, wands, and more. Increase number of working women, gender neutrality, sex education, and sexual health awareness is propelling the growth of the global packaged sexual wellness market. Female contraceptives have grown in favor among women due to the numerous benefits they give, including the avoidance of sexually transmitted diseases and unplanned pregnancy.
By Distribution Channel
Based on distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, pharmacy stores & others. The specialty stores segment dominated the global packaged sexual wellness market share owing to the growing specialize in selling a specific product line and related things, such as sex toys, condoms, contraception, and other sex-related items in one place. One of the main advantages of having specialty stores for sexual wellness items, such as sex toys stores, is that it focuses on a specific class of products. Owners and staff of sex toys stores have the opportunity to establish expertise and a reputation for understanding in certain sex toys and condoms stores.
REGIONAL INSIGHTS
The global packaged sexual wellness market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. North America region is expected to dominate the market share of global packaged sexual wellness market owing to the rising investments in R&D of sex toys, and condoms. Technological advancements and purchasing power are the primary key to propel the growth of the global packaged sexual wellness market. However, Asia Pacific is expected to account highest CAGR across the forecast period due to the rising urbanization and growing customer preference towards sex toys. Due to highly populated and rising awareness of sexual wellness among millennials are propelling the growth of global packaged sexual wellness market.
INDUSTRY PLAYERS
- Lifestyles
- Church & Dwight Co., Inc.
- TENGA Co., Ltd.
- Lioness
- Meditim
- Hot Octopuss
- CalExotics
- Pipedream Products, LLC
- Bijoux Indiscrets
- Reckitt Benckiser Group plc
- Okamoto Industries, Inc.
- Karex Berhad
- Doc Johnson Enterprises
- Mankind Pharma
- TTK Healthcare Ltd.
- Gizmoswala
KEY INDUSTRY DEVELOPMENTS:
March 2022- Yellow Wood Partners LLC acquired Beacon Wellness Brands which sells sexual wellness devices under the PlusOne and Deia brands, which are sold in many leading retailers including, Target, Walmart, CVS, and Walgreens, and has a growing e-commerce business.
August 2021- Meditim has launched a new menstrual cup of two sizes which is available online at their website.
August 2019- Grove Collaborative acquired Sustain Natural by offering its own brands of home and personal care products, including lines of tree-free paper, laundry care and vitamins.
SEGMENTATION
By Product
- Sex Toys
- Condoms
- Contraceptives
- Lubricants & Sprays
- Lingerie
- Others
By Gender
- Men
- Women
- LGBTQ
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Pharmacy Stores
- Online Stores
By Region
- North America- U.S., Mexico, Canada
- Europe- UK, France, Germany, Italy
- Asia-Pacific- China, Japan, India
- Latin America- Brazil, Argentina, Colombia
- The Middle East and Africa- United Arab Emirates, Saudi Arabia
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Global Packaged Sexual Wellness Market Size
- May-2022
- 140
- Global
- Retail
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