Global Sports Analytics Market Size, Share, and COVID-19 Impact Analysis, By Component (Software and Service), By Analysis Type (On-field and Off-field), By Deployment (On-Premise and Cloud-based), By Sports Type (Individual Sports, Teams Sports, eSports), By Application (Performance Analytics, Player and Team Valuation, Health Assessment, Fan Engagement, Broadcast Management & Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022-2030

KEY MARKET INSIGHTS

The Global Sports Analytics Market is projected to grow from USD 2.65 Bn in 2021 to USD 8.98 Bn by 2030 at a CAGR of 24.1% during the forecast period.

Sports analytics enables coaches, management personnel, and players game-related insights that allow them to develop their abilities, game plans, and performance. It provides a complex framework for number-crunching in order to forecast past outcomes, win-loss records, opponent histories, as well as the outcome of a future sporting event. Sports analytics are being used by the sports business to obtain a competitive edge through smart strategy and decision-making. Sports analytics are used by the sports business to boost player and team performance, boost income, reduce injuries, and many other improvements.

COVID-19 ANALYSIS      

The global sports sector was negatively impacted by the COVID-19 epidemic. Major sporting events, including the Olympic Games, the UEFA Euro 2020, the ICC Men's T20 Cricket World Cup, and many others, had to be postponed due to the coronavirus outbreak. Significant losses in the sports sector forced reductions in investment on technology and athlete compensation. Several major sporting events, including football tournaments, marathons, basketball games, athletics championships, handball, rugby, ice hockey, and others, have been cancelled or postponed on an international, regional, and national level to protect the health of sportsmen and players.

TREND

Growing Investment by Sports Organizations in Developing Economies

Sports organizations are increasingly investing by implementing a data-driven approach decisions at all levels, from player recruiting for fan engagement, which is projected to be the main factor driving the sports analytics industry. Adoption of cutting-edge sports technology to obtain reliable quantitative data to improve game play is further accelerating market expansion.

DRIVERS

Increasing Penetration of Wearable Devices Aiding Market Growth

The sports industry is seeing an increase in wearable devices expected to drive the growth for tracking and monitoring athlete statistics. As a result, a sizable amount of data on the players and the team is produced, which is then utilized to learn more about player fitness and performance characteristics including heart rate, speed, and acceleration. Sports scientists, team doctors, and athletic trainers may discover machine learning and artificial intelligence modelling useful in the medical decision-making process as they translate data from wearables devices to make choices about the safety, health, and productivity of players.

RESTRAINT

High Cost Associated with Sports Analytics Solutions

The high cost of analytics solutions is likely to hamper the growth of the global sports analytics market. Sports analytics market growth is being constrained by reasons including a lack of understanding of the advantages of sports analytics.

SEGMENTATION INSIGHT     

The Global Sports Analytics Market is segmented by Component, Analysis Type, Deployment, Sports Type, Application, and Region. Based on the Component, the market is categorized into Software and Service. Based on Analysis Type, the market is categorized into On-field and Off-field. Based on Deployment, the market is categorized into On-Premise and Cloud-based. Based on the Sports Type, the market is categorized into Individual Sports, Teams Sports, and eSports. Based on the Application, the market is categorized into Performance Analytics, Player and Team Valuation, Health Assessment, Fan Engagement, Broadcast Management & Others. Based on the region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

By Analysis Type

Based on analysis type, the market is managed categorized into on-field and off-field. The on-field segment is expected to dominate the market share of global sports analytics market owing to the growing usage of on-field analytical data, including individual & team analysis, health assessment, and video management. In recent years, systems for on-field data analysis have become more widely used in sports like swimming, cricket, football, and rugby.

By Sports Type

Based on sports type, the market is managed categorized into individual sports, team sports, and eSports. The team sports are bifurcated into football, cricket, baseball, basketball, rugby & others. The football segment is expected to dominate the market share of global sports analytics market owing to because more people are watching football leagues like the ISL, MLS, EPL, and UEFA Champions League. The Bundesliga league (Germany) saw 42.7 thousand spectators in 2019, according to weltfussball. In addition, teams and clubs working together with analytics firms is a big industry trend. For instance, Opta, the top supplier of football sports data, has partnered with numerous football leagues and clubs.

REGIONAL INSIGHTS   

The Global Sports Analytics Market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

North America region is expected to dominate the market share of global sports analytics market owing to increased technological adoption rates and shifting market conditions. The demand of cloud-based software is rising as businesses focus on cutting maintenance and update expenses. This is because cloud-based solutions have benefits including quick scalability, low cost, uninterrupted service, and easy access. The highest adoption rates are of Baseball and basketball leagues, notably for player selection. Leagues are the main users of sports analytics solutions. A number of ice hockey teams have recently begun to invest in analytics, while the American Football market is still significant.

However, Asia Pacific region is expected to witness highest growth rate during the forecast period of global sports analytics market due to due to their developed sports cultures, nations like China, India, and Japan are expected to see high demand. The emergence of new sports leagues, strong investments in sports, and digitalization are all anticipated to have a significant impact on market growth.

LIST OF KEY COMPANIES PROFILED:

• Catapult Group
• ChyronHego Corporation
• DataArt
• Deltatre
• Experfy Inc.
• Genius Sports Group
• GlobalStep, LLC
• HCL Technologies Limited
• IBM Corporation
• Oracle
• SAP SE
• SAS Institute Inc.
• Sportradar AG
• Stats Perform
• TABLEAU SOFTWARE, LLC
• Zebra Technologies Corp.

KEY INDUSTRY DEVELOPMENTS:  

• June 2022 – Chyron has launched PAINT 9.3, AI-driven enhanced sports tool within PAINT which will enable automatically to calibrate the dimensions of the soccer pitch.
• May 2022- The England and Wales Cricket Board (ECB) and Sportradar's InteractSport today announced the renewal of their multi-year relationship to continue providing electronic scoring and fan engagement tools to the recreational cricket community.
• April 2022- Deltatre can announce to introduce OTT video player DIVA which will support several features including Fan engagement, Multi-camera viewing, 360-degree support and used by BT Sport, NFL Game Pass, and other prominent streaming platforms – that allows for simpler integration with a client’s existing technology stack.
• January 2022- Zebra Technologies Corporation has partnered with NFL to expand the customer base across Europe.
• October 2021- Deltatre has launched the development of a new suite of sport-focused features and functionality within its UX management tool, AXIS, to support leagues, teams and federations.
• January 2021- GlobalStep expanded its facility to 17,000 Square-Foot for testing, deployment and the complete lifecycle management of games, located in the heart of Montreal’s Mile End.

SEGMENTATION:

By Component

• Software
• Service

By Analysis Type

• On-field
• Off-field

By Deployment

• On-Premise
• Cloud-based

By Sports Type

• Individual Sports
• Teams Sports
• eSports

By Application

• Performance Analytics
• Player and Team Valuation
• Health Assessment
• Fan Engagement

· Broadcast Management

• Others

By Region

• North America- U.S., Mexico, Canada
• Europe- UK, France, Germany, Italy, Spain, Rest of Europe
• Asia-Pacific- China, Japan, India, South Korea, Rest of Asia Pacific
• South America- Brazil, Argentina, Colombia, Rest of South America 
• The Middle East and Africa- GCC, South Africa, Rest of Middle East & Africa