Global Online Tutoring Market Size, Share, and COVID-19 Impact Analysis, By Course Type (STEM, Language), By Duration (Short-term and Long-term), By Tutoring Type (Structured Tutoring, On-Demand Tutoring), Tutoring Style (Test Preparation Service, Subject Tutoring Service), By End User (K-12, Higher Education & Others) and by Region Analysis and Forecast 2022-2030

KEY MARKET INSIGHTS

The Online Tutoring Market was valued at USD 6.5 Bn in 2021. The market is projected to grow USD 17.3 Bn in 2030, at a CAGR of 14.7%. The market for online tutoring is being driven by the flexibility and autonomy that online tutoring provides. Online tutoring is a virtual classroom that may be accessed whenever it is convenient for the student. It's a revenue-generating platform that allows service providers to share their knowledge. Candidates wishing to learn or enrol in a course can benefit from online tutoring in a variety of ways. Online tutoring assists students and tutors in determining the student's past knowledge, areas of difficulty, and individual learning process. Online tutoring allows students who are unable to attend classes on campus to gain support and opportunities while off campus. It examines the information base from one end of the globe to the other, allowing one to gather knowledge at one's leisure.

COVID-19 ANALYSIS

The COVID-19 has forced the closure of schools all around the world. Over 1.2 billion children are out of school around the world. As a result, education has experienced substantial changes, with the emergence of e-learning, which allows students to receive instruction remotely and through digital platforms. The government and parents have taken no preventative efforts to guarantee that children are educated because no country anticipated or planned for the repercussions of the worldwide epidemic. In this scenario, online tutoring is crucial in closing the educational gap that has developed in the meantime. A variety of factors fueled market expansion prior to the coronavirus's debut, including the rise of open colleges and the availability of online courses taught by experts from major universities.

LATEST TREND

Increasing Number of Smartphones Fueling the Market Growth

One of the major factors driving the global popularity of online tutoring services is the fast proliferation of smartphones, which allows learning to take place regardless of geographic location. For example, in November 2021, Vedantu, a leading provider of online tutoring and LIVE online learning, teamed up with Canva, a visual communications platform, to launch India's first-ever design competition. Through this relationship, both firms hope to highlight the creativity, curiosity, and discovery of youngsters and teachers around the country.

DRIVING FACTORS

Increasing Digitalization Across the World

Because of benefits such as greater focus, convenience, and cost-effectiveness, online learning approaches have seen a tremendous rise in popularity. Furthermore, both learners and tutors benefit from online learning because it increases their productivity and efficiency. Smart learning solutions have been developed because of partnerships and cooperation between mobile app developers and content providers. Because of the widespread acceptance of these services by school students and corporate employees, the market is likely to develop significantly over the forecast period.

Growing Importance of STEM Education

The increasing relevance of STEM education among students, parents, and other educational stakeholders around the world is propelling the online tutoring market forward. STEM combines various subjects into a single learning model based on real-world applications. One of the main reasons for the increased popularity of STEM courses during the predicted period is the increase in career prospects in STEM sectors.

RESTRAINTS

Concerns Pertaining to Lack of Resources in Rural Areas

The lack of resources and awareness among population in rural areas will be limiting factors of the global online tutoring market. A minor change in the certain condition can induce errors which can be the major hinder for the global online tutoring market.

SEGMENTATION

The global online tutoring market is segmented by Course Type, Duration, Tutoring Type, Tutoring Style, End User and Region. Based on the course type, the market is categorized into stem, language. Based on duration, the market is categorized into short-term and long-term. Based on tutoring type, the market is categorized into structured tutoring, on-demand tutoring. Based on tutoring style, the market is categorized into test preparation service, subject tutoring service. Based on end user, the market is categorized into k-12, higher education & others. Based on the region, the market is categorized into North America, Europe, Asia-Pacific, South America, Middle East and Africa.

By Course Type

Based on the course type segment, the market is categorized into stem, language. The stem segment is expected to dominate the market share owing to the growing importance of STEM education among students, parents, and other educational stakeholders around the world is propelling the online tutoring market forward. STEM combines various subjects into a single learning model based on real-world applications. One of the main reasons for the increased popularity of STEM courses during the predicted period is the increase in career prospects in STEM sectors. Countries such as China, India, the United States, and the United Kingdom are increasingly focused on STEM education to close the STEM job supply-demand imbalance. The value of STEM topics has been underlined by governments around the world. Furthermore, entrance tests necessitate a solid understanding of STEM disciplines.

By Duration

Based on the duration segment, the market is categorized into short-term & long-term. The long-term segment is expected to dominate the market share owing to the demand of preferring long period courses among population. Several academic groups and students have recognized the benefits of online learning. Long-term courses have a large proportion of the market, which can be linked to their high value. It allows students to obtain in-depth understanding of the reskilling course and to work more efficiently. Long-term courses have also been implemented to allow for continuing improvements in learning methods for students with limited resources.

By Tutoring Type

Based on the tutoring type segment, the market is categorized into structured tutoring, on-demand tutoring. The on-demand tutoring is expected to dominate the market share owing to the closures of national school caused by the coronavirus pandemic, demand for on-demand online tutoring has increased. In December 2021, for example, the Nepalese government introduced "Sikai Chautari," an open library for local students in grades 1 to 10. This platform is available in two languages: Nepali and English. The Ontario government invested in one-to-one digital tutoring for instructors and students in February 2022, as well as the expansion of online tutoring through Eureka Tech.org and Mathify.

By Tutoring Style

Based on the tutoring style segment, the market is categorized into test preparation service, subject tutoring service. The subject tutoring service is expected to dominate the market share owing to subject tutoring is a unique method to supplement the classroom in a personalized, private setting where students can learn at their own speed. Online and in person, Private Prep instructors provide a wide range of services, including study habits, homework support, and test-taking counselling. For example, in February 2022, TutorMe, LLC, an online tutoring platform, partnered with Blackboard Inc. (Ferguson Florissant School District) to provide online tutoring services to approximately 11,000 K-12 students, which included on-demand expertise, personalised learning, and providing advice or solving doubts in person or online.

By End User

Based on the end user segment, the market is categorized into k-12, higher education & others. The k-12 is expected to dominate the market share owing to the increasing demand as it offers microlearning, which breaks down important concepts into small portions like texts, audio, videos, and infographics, is responsible for the high share. Microlearning, which includes bite-sized teaching modules, quizzes, short-term teaching assignments, and just-in-time information delivery, has become increasingly popular among K-12 students. BetterPlace, an employee engagement platform, for example, purchased Oust Labs, a micro-learning SaaS platform developed for upskilling and training distributed workforces, in an all-cash deal in October 2021. Advancements in educational technology and improved access to high-quality education are two reasons driving the K-12 online education market.

REGIONAL INSIGHTS

The Online Tutoring Market is categorized into North America, Europe, Asia-Pacific, South America, Middle East and Africa. The Asia Pacific is expected to dominate the market share owing to the rise of online tutoring platforms and apps has boosted the region's business opportunities. The quick rise in knowledge of the benefits of non-traditional learning among the target student population has also bolstered the regional market's income potential. However, North America region is expected to the presence of a huge client base and well-established ICT solution providers accounts for the region's strong market share. For example, Chegg Inc., a U.S.-based EdTech platform, announced a new feature called "Learn with Chegg" in January 2022 to enable individualised learning. Students would be able to organise their studies using this tool by taking advantage of Chegg's numerous offerings, such as practise problems, flashcards, expert support, writing support, and other AI-enabled capabilities. ArborBridge, Chegg Inc., Club Z! Inc., and Kaplan, Inc. are just a few of the many service providers in the area.

KEY INDUSTRY PLAYERS

• Ambow Education Holding Ltd.
• ArborBridge Inc.
• BYJU’S
• Chegg Inc.
• China Distance Education Holdings Ltd.
• Club Z! Inc
• D2L Corporation
• Fleet Education Services Ltd.
• Growing Stars Inc.
• iTutorGroup
• John Wiley & Sons Inc.
• K12 Inc.
• My Tutorweb Ltd.
• New Oriental Education and Technology Group Inc.
• Pearson Plc
• Preply Inc.
• Providence Equity Partners LLC
• Sylvan Learning LLC
• TAL Education Group
• Think & Learn Pvt. Ltd.
• Varsity Tutors LLC
• Vedantu Innovations Pvt. Ltd.
• Others

KEY INDUSTRY DEVELOPMENTS:

September 2021- BYJU’S has partnered with NITI Aayog for the aspirational districts to provide tech-driven learning programs for free. Partnering with NITI Aayog would benefit the students from the aspirational district to get a quality education with educational content from BYJU’S Learning app for three years and an initiative towards education for all.  

LIST OF KEY COMPANIES PROFILED:

• Ambow Education Holding Ltd.
• BYJU’S
• Chegg Inc.
• D2L Corporation
• Growing Stars Inc.
• John Wiley & Sons Inc.
• Pearson Plc
• Preply Inc.
• TAL Education Group
• Think & Learn Pvt. Ltd.
• Vedantu Innovations Pvt. Ltd.
• Others

By Course Type

• STEM
• Language

By Duration

• Short-term
• Long-term

By Tutoring Type

• Structured Tutoring
• On-Demand Tutoring

By Tutoring Style

• Test Preparation Service
• Subject Tutoring Service

By End User

• K-12
• Higher Education
• Others

By Region

• North America- U.S., Mexico, Canada
• Europe- UK, France, Germany, Italy
• Asia-Pacific- China, Japan, India
• South America- Brazil, Argentina, Colombia
• The Middle East and Africa- United Arab Emirates, Saudi Arabia