Global Automatic Content Recognition Market Size, Share, and COVID-19 Impact Analysis, By Solution (Audio, Video, and Image Recognition, Data Management, Voice & Speech Recognition), By Services (Professional, Managed, Value-added), By End-User (Automotive, Information Technology, Education, Telecommunications, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Analysis and Forecast 2021-2028

KEY MARKET INSIGHTS

The Global Automatic Content Recognition (ACR) Market is projected to grow from USD 1.60 billion in 2020 to USD 5.44 billion by 2028 at a CAGR of 30% during the forecast period.

The Automatic Content Recognition is gaining substantial traction around the globe due to the constant introduction of new technologies. The widespread use of automatic content identification in smart TVs and other second-screen devices, such as smartphones and wearable, is propelling Automatic Content Recognition Market during the forecast period. The increasing use of automatic content recognition systems in media companies for a variety of applications, like broadcast monitoring, is one of the primary factor that boost the market growth. The media and entertainment, defense and public safety, consumer electronics, e-commerce, education, IT and communications, healthcare, automotive, and aviation industries all use automatic content recognition solutions.       

The rapid deployment of novel automatic content recognition technology in the industry and the rising integration of automatic content recognition in smart TVs, the automatic content recognition market are predicted to develop. LG and Samsung are two companies that have integrated automatic content recognition technology into their Smart TVs. The content stream of what viewers are watching on television may then be monitored by these smart TVs. For instance, Nielsen has completed its acquisition of Grace-note from Tribune Media Services. With this merger, Nielsen gains access to Grace-note's technology and data, which allows users to customize their sports, music, and video consumption experiences.  

COVID-19 ANALYSIS   

The global automatic content recognition industry has benefited from the onset of the COVID-19 pandemic. It's because of increased internet use during the epidemic, rising communication platform sales, and global urbanization. Because of all of these causes, the use of automatic content recognition will grow in the forecasted period. 

LATEST TREND

Increasing the Utilization of IoT and Big Data Analytics in ACR Provide Lucrative Opportunity for Market Growth

The combination of the internet of things (IoT) and big data analytics in automated text recognition technology, as well as the several profitability benefits that automatic content recognition provides to the television environment. During the forecast period, this is projected to create new opportunities for the automatic content recognition market. Various operators, for example, can enhance their revenue since automatic content recognition gives operators with analytical data based on consumers' viewing patterns, allowing them to send tailored advertising campaigns straight to the viewer. Operators can also incorporate automatic content recognition technologies into online services such as e-commerce to provide viewers with an interactive and immersive experience.

DRIVING FACTORS

Rising Deployment of ACR in Media & Entertainment Industry

The video, audio, and picture recognition solutions are likely to dominate the solution sector in the automatic content recognition market during the forecast period, as they are the most demanded solution for detecting all sorts of media content in smart devices. Moreover, the increased usage of DVRs, streaming video and over-the-top broadcasting across all screens has made things more difficult for advertisers and content owners by allowing consumers to choose what, when, and where they watch. This is owing to a decline in live audiences and overall viewer engagement in recent years. Automatic content recognition technology's extensive use in smartphones and smart TVs has resulted in a boom in demand for automatic content recognition solutions around the world. 

RESTRAINT

Rising Privacy and Security Constraints

The growth of the automatic content recognition market is hampered by concerns about privacy and security. Due of these privacy issues, several television companies now offer the option to switch off the TV spying feature manually. For example, to use a Sony Android TV, users must agree to Google's Privacy Policy, which can be found while setting up the Sony Android TV for the first time.

SEGMENTATION

The global Automatic Content Recognition Market is segmented By Solution, Services, End-User, and Region. Based on the Solution, the market is categorized into Audio, Video, and Image Recognition, Data Management, Voice & Speech Recognition. Based on Services, the market is categorized into Professional, Managed, Value-added. Based on End-User, the market is categorized into Automotive, Information Technology, Education, and Telecommunications. Based on the region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.           

REGIONAL INSIGHTS 

The global Automatic Content Recognition Market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.   

In the global automatic content recognition market, North America is likely to hold a large market share. It's due to the increased spending in research and development in automatic content recognition, as well as rapid technology adoption. The media and entertainment industries in the region are also considered to be one of the largest around the globe. All of these factors are contributing to the market's expansion in North America. Similarly, Europe holds a significant market share due to the rising use of social media and mobile devices in the region.

Furthermore, due to expanding usage of automatic content recognition enabled smart devices in countries APAC and growing technology adoption in the region, the market in Asia-Pacific is predicted to rise rapidly during the forecast period. Increased mobile users, successful I.T. & telecommunications, population expansion, and the growing popularity of BYOD technologies all contribute to market growth in the region.    

LIST OF KEY COMPANIES PROFILED:

• Digimarc Corporation
• Microsoft
• Google, Inc.
• Nuance Communications, Inc.
• ACRCloud
• ArcSoft Corporation Limited.
• Apple Inc.
• IBM Corporation
• Audible Magic Corporation.
• Gracenote, Inc.

KEY INDUSTRY DEVELOPMENTS:

July 2021- ACRCloud added a leading international distributor, “The Orchard," to its growing list of music partners. For music copyright compliance and database management, the distributor has deployed ACRCloud's Data Deduplication and Copyright Compliance solutions.

January 2021- SAMBA TV, the world's premier supplier of TV data and viewership analytics, introduced "Picture Perfect" a new artificial intelligence (AI) system that optimises picture quality in real time for gaming, live sports, movies, and other applications.

SEGMENTATION

By Solution

• Audio, Video, and Image Recognition
• Data Management
• Voice & Speech Recognition

By Services

• Professional
• Managed
• Value-added

By End-User

• Automotive
• Information Technology
• Education
• Telecommunications
• Others

By Region

• North America- U.S., Mexico, Canada
• Europe- UK, France, Germany, Italy, Spain, Rest of Europe
• Asia-Pacific- China, Japan, India, South Korea, Rest of Asia Pacific
• South America- Brazil, Argentina, Colombia, Rest of South America 
• The Middle East and Africa- GCC, South Africa, Rest of Middle East & Africa