Urban transportation is shifting toward convenience, flexibility, and efficiency, fueling the rise of mobility on demand. This model allows users to access transportation services such as ride-hailing, car-sharing, and micro-mobility at their convenience and location of choice, without owning a vehicle.
The Mobility on Demand market is growing rapidly due to rising urbanization, changing consumer preferences, and advancements in mobile technology and connectivity. Companies are leveraging real-time data, AI, and app-based platforms to offer seamless, cost-effective, and sustainable mobility solutions. As smart city initiatives expand and environmental concerns push for reduced vehicle ownership, the market is expected to see significant growth, transforming how people move in urban environments. Extrapolate states that the global mobility on demand market is expected to reach a valuation of USD 1,574 billion by 2032, due to the increasing demand for electric vehicles.
Top 8 Players in the Mobility On Demand Market
1. Cabify Espana, S.L.
Cabify España, S.L. is a leading player in the mobility-on-demand market, providing ride-hailing services across Spain and Latin America. The company connects users with professional drivers through its digital platform, offering a convenient, safe, and sustainable transportation alternative. Cabify focuses on innovation and efficiency, integrating electric and hybrid vehicles into its fleet to reduce environmental impact.
In April 2024, Cabify launched rental electric mopeds in Sevilla, Spain. These vehicles can be rented by the minute via Cabify’s app, offering an eco-friendly and flexible transport option for urban users. This move enhances Cabify’s sustainable mobility portfolio and strengthens its position in the growing European micromobility industry.
2. Cityhop
Cityhop is one of the leading car-sharing services in New Zealand, playing a prominent role in the mobility on demand market. It provides sustainable alternatives to car ownership, allowing members to rent vehicles on an hourly or daily basis in Auckland and Wellington. Cityhop promotes eco-friendly urban transport, reduces carbon emissions, and encourages public transit use.
3. Communauto
Communauto is a pioneering carsharing service operating in Canada and Paris. It offers a flexible alternative to car ownership and provides members with access to a fleet of vehicles for hourly or daily rentals, promoting sustainable transportation. Communauto covers costs such as insurance, maintenance, and fuel, making transportation easy.
In November 2024, Communauto launched "Return FLEX," an innovative initiative aimed at improving vehicle availability in central neighborhoods. This initiative converts reservation-based vehicles into on-demand cars within designated station zones. Return FLEX vehicles must be returned to the same station after completing the trip. Return FLEX maintains FLEX rates for shorter trips, which keeps them at a leading position in the market.
4. Europcar Mobility Group SA.
Europcar Mobility Group is a leading player in the mobility on demand market, offering car sharing and subscription services that provide sustainable alternatives to vehicle ownership. The company aims to make mobility easy, enjoyable, and eco-friendly for businesses and individuals, promoting shared mobility and green vehicles to support a low-carbon world.
5. GreenGo Car Europe Ltd.
GreenGo Car Europe Ltd. is a leading company operating in the mobility on demand market, specializing in electric car-sharing services. It offers users access to a fleet of fully electric vehicles through a mobile application, allowing for flexible, short-term rentals without the need for vehicle ownership. The company operates in select European cities, focusing on sustainable urban mobility and reducing environmental impact.
In February 2025, GreenGo partnered with Atom Mobility to enhance its electric car-sharing operations. Under this collaboration, GreenGo will utilize Atom Mobility’s platform to streamline booking, fleet management, and user experience for its shared electric vehicles. This partnership supports GreenGo’s scalability in the urban mobility sector and reflects the growing demand for efficient electric car-sharing solutions across Europe.
6. Uber Technologies Inc.
Uber is a prominent company in the mobility on demand market, providing ride-hailing, food delivery, and freight services through its digital platforms. Established in 2009, it facilitates real-time connections between passengers and drivers via a mobile application. Operating in multiple countries, Uber has expanded its services to include electric scooters, autonomous vehicle development, and collaborations with public transit systems. The company focuses on technology-driven solutions aimed at offering flexible and efficient transportation options in urban and suburban areas.
In March 2025, Uber and Waymo introduced autonomous ride-hailing services in Austin, Texas, and Atlanta, Georgia. This collaboration helps in their successful deployment of Waymo vehicles. Waymo has emphasized safety by launching a data hub comparing its crash rates to human drivers. This partnership represents a significant step toward making autonomous transportation more accessible and mainstream in urban areas.
7. Zipcar, Inc. j
Zipcar is a car-sharing company operating within the mobility on demand market, providing members on-demand access to vehicles on an hourly basis. Their service allows individuals to book cars online or via a mobile app. Zipcar operates in numerous cities across North America and Europe. By reducing the need for personal vehicles and promoting responsible vehicle use, Zipcar is contributing to a more efficient and environmentally friendly transportation ecosystem.
In April 2024, Zipcar launched a car-sharing service on Joint Base Lewis-McChord (JBLM) in partnership with the Army & Air Force Exchange Service in the U.S. This initiative provides the military community with easy access to affordable vehicles for personal or professional use, reducing the need for personal car ownership. This partnership brought about a modern, efficient, and environmentally friendly transportation solution to the military community.
8. Zoomcar Ltd.
Zoomcar, a leading player in India’s mobility on demand market, offers customers the flexibility to rent cars on an hourly, daily, weekly, or monthly basis. It operates across more than 45 cities in India and provides a diverse fleet of vehicles ranging from hatchbacks to luxury cars. Zoomcar has disrupted the traditional car rental industry by focusing on technology-driven solutions like real-time vehicle tracking, doorstep delivery, and a seamless booking experience through its app and website. It has positioned itself as a unique player in India’s car rental market, standing out from competitors and traditional cab services.
Conclusion
The mobility on demand market is rapidly transforming urban transportation by providing flexible, cost-effective, and sustainable alternatives to traditional car ownership. Leading companies like Cabify, Cityhop, and Uber are bringing about innovative solutions that enhance accessibility and reduce carbon footprints. As the market continues to grow, driven by the adoption of electric vehicles, smart mobility solutions, and evolving consumer preferences these key players are shaping the future of transportation, making cities more connected, efficient, and environmentally friendly.
